GOOD STICKS

For our first campaign of UMN portfolio workshop MN Folio, my team and I worked on Extra gum. We were tasked to find a way to turn Extra into a tool to help Gen Z tackle an increasing mental health crisis. Born out of conversations about stress, loneliness, and cycles of negativity came our realization: despite all the bad in the world, little acts of good stick. We decided to implement a ‘pay it forward’ message and encourage consumers to find ways to make good stick in their everyday lives.